Quintain Living – the award-winning management company overseeing rental of 3,2552 apartments in London’s hottest new neighbourhood, Wembley Park – reveals how this is set to change as it launches its new Canada Gardens development to woo young families..
Storage, easy parking and secure outdoor space may have once topped a new family’s checklist when moving home, but prolonged lockdown within the same four walls has born tougher scrutiny for family homes in 2021. On a mission to entice the all-important family audience to reside in what will be the UK’s largest destination rental development in Wembley Park, Quintain Living is unveiling its next generation of apartments as it strives for the title, “the UK’s most family-friendly rental”. The apartments shared social spaces and garden in its newly-built Canada Gardens development have been designed with families at its heart. Quintain’s team of architects, builders, and designers – many parents themselves – know all too well what works for a growing family and what does not.
The development includes 743 homes centred around a secure acre-large podium garden featuring natural grass, allotments and potting sheds, covetable outdoor kitchens all overlooking a show-stopper pirate ship play park. Other family-friendly features include hands-free front entrance, intuitive floor-to-ceiling storage and even a designer private play creche, party room that will, be available for exclusive birthday parties and celebrations.
Renting in this new development, provides access to a range of family-friendly benefits in the way that home ownership simply does not. The Build to Rent model has long enticed young professionals with the promise of A-list amenities – private climbing walls, home cinemas and roof top terraces – that would otherwise be out of reach, and by turning its attention to the untapped family market, is transforming expectations of what a young family’s home can now include
For too long, BTR has picked up family renters by chance not intention. Our latest innovation sets to challenge that, using intuitive design to help parents find the space to connect, recharge and escape the day-to-day. Whether that’s chilled European-style outdoor dining alongside other residents, whilst the little one’s adventure or a space for penthouse sundowners, we’re building a place where there’s something for everybody, families included”, explains Danielle Bayless, Chief Operating Officer, Quintain Living.
Young families deserve a home that builds creative connectivity, and Canada Gardens is leading the way in the UK. Chelsea-based interior design firm, Fossey Arora helped push the boundaries with this project with the brief to make renting a first choice for families. Taking design cues from their clients’ private gardens of London squares of Chelsea, the spaces have been designed to encourage residents to exhale and feel at home, as soon as they step through the door.
The end result? An arresting one-acre wide podium garden at the heart of the space, with a corner in which to grow and connect with nature thanks to the communal potting sheds and allotments; a secure bark park complete with dog-friendly planting and a collection of private writing sheds for home working and creative pursuits, dotted around the grounds.
But the showstopper has to be the intuitive neighbouring of a secure family play shed and play park, alongside outdoor kitchens to foster relaxed inter-generational entertaining, just in time for the promise of lockdown easing.
Canada Gardens includes an onsite concierge, the stylish clubhouse, where parents can connect over coffee or cocktails, and a rooftop garden offering expansive views over London, for parties and weekend creativity classes too. Swathed in greenery, from the curtains of foliage tumbling down across the first-floor library to the scent of fig trees evoking a sense of year-round summer, Canada Gardens brings a haven of countryside in the heart of the city to delight all ages.
We are definitely seeing more and more young families come to us and are expecting demand to continue to grow this year. There is a lot of uncertainty in the world and renting gives families the flexibility they need, as well as a stylish family home in a community-spirited neighbourhood which is also a great place for children to flourish in”, concludes Bayless.
A place that grows with your own needs? It’s easy to see why families will be turning to BTR.