Developer partners with social media influencer to promote new luxury development

Developer Avanton has launched its new £120million Coda development in Battersea on the popular social media platform TikTok with a series of apartment video tours ..

For those of a certain age the social media platform TikTok is a place where silly dances, and singing challenges take place, however in a bid to appeal to today’s wealthy Generation Z and millennial’s, developer Avanton has teamed up with UK-based TikTok property expert Toby Albert-Corban, whose account @londonrealestate boasts more than 179,000 followers, to share two videos of the £120million Coda apartment development in London’s Battersea.

Located on a 2.1-acre island site between York Road and York Place, moments from the River Thames, Coda is designed by architects Patel Taylor, and provides 130 private sale apartments, 24-hour concierge, foyer, club lounge, gymnasium, landscaped gardens, and a new headquarters for the Royal Academy of Dance (RAD). Every home has a designer Poggenpohl kitchen, with open-plan living space, a private balcony or terrace and access to landscaped residents’ gardens.

Available in 154 countries the video sharing app for TikTok was downloaded over 2.6 billion times in 2020 making it the fastest growing social media network of all time.

The two video tours of Coda posted thus far, feature the newly completed residents’ lobby and the show apartment by Gordon Duff Linton. David Ronson, sales and marketing director at Avanton, said: “Following our hugely successful celebrity ‘test drive’ event for Coda, exploring content on another social media platform is a natural progression. TikTok is the fastest-ever growing social media platform and with a rapidly increasing audience it is fantastic to have our brand and Coda showcased. We look forward to the Avanton X Corban video series capturing exciting new milestones for the development. Although social media content will not replace traditional marketing, it is important for the property industry to react to new platforms and Avanton are proud to be leading the way.”

Prices at Coda start from £750,000 for a two-bedroom apartment. The show apartments at Coda are available to view by appointment only. Find out more at www.codalondon.com.

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