Hot Tub Britain

Over 650,000 Brits have installed hot tubs or pools over the last year..

Hot tubs used to have a questionable reputation, but since lockdown it seems that Brits have been investing in their outdoors space and like nothing more than sitting in their garden with family or friends in hot water, perhaps with a glass of something cold.

New research commissioned by Selina Finance, a fintech that is the first to bring Home Equity Line of Credit (HELOCs) to UK homeowners, reveals that one in 50 homeowners installed a hot tub or pool last year with another 650,000 considering the purchase over the next year.

The research found that over half of Brits (55%) made improvements to their home last year, with a fifth (22%) prioritizing outside renovations including garden landscaping, paving and driveways, or adding a pool or hot tub.

Aside from outdoor improvements, bathroom renovations are a key priority for almost 3 million Brits (9% of all homeowners), followed by kitchen extensions or renovations (6%). 1.3 million homeowners plan to make their home more sustainable, for example with solar panels.

The top motivation for the home improvements was to add to the value of the property (23%). However, of the 17.9 million UK households who made changes to their home in the last year, 3 million (17%) made the renovations to have as good a house, or the best house, among neighbors and friends. And it seems that they are not alone in their quest to impress others with 18% making home improvements to create more or new space for entertaining and leisure.

When it came to financing the home improvement, the overwhelming majority dipped into savings or investments (73%), 15% added to their credit card bill whilst almost one in 10 (9%) remortgaged. 

The top 5 home improvements planned by homeowners in 2021/2022

Ranking Home Improvments Number of Brits1 
1.Garden Landscaping 3.3 million
2.Bathroom Renovation2.9 million
3.New Paving / Decking / Pathways / Driveway2.3 million
4.Kitchen Extension or Renovation2 million
5.Upgraded my Home’s Smart Technology  Make my House More Sustainble (e.g. solar panels)1.3 million 1.3 million

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