Southern regions record highest sales of Prime Properties outside of London

These are the current prime property hotspots outside of London..

Research by the leading mortgage broker for global high-net-worths, Enness Global Mortgages, has revealed which areas of the property market are seeing the most prime purchases outside of London. Enness analysed property transactions for £3m and above across England over the last year and found that 886 homes were sold within the prime market with an average sold price just shy of £4m.

London accounted for 78% of these high-end transactions, however, the South East (15%), South West (3%), East of England (2%), North West (1%) and West Midlands (0.2%) also saw a number of homes sell for £3m or above.

Outside of London, Elmbridge ranks as the nation’s prime property hotspot with 31 homes sold in the last year. Buckinghamshire also saw the number of high-end homes swapping hands sit in double figures (14), as did Windsor and Maidenhead (11).

Runnymede (9) and Bournemouth, Christchurch and Poole (9) also ranked high for posh property sales, along with Waverley (8), Chichester (7), Cornwall (6) and South Oxfordshire (6).

The rest of the top 15 included Sevenoaks, Oxford, St Albans, Hertsmere, Cheshire East and the New forest, all of which saw five homes sell at £3m or more in the last 12 months.

Teignbridge was home to the highest sold price outside of London at £6.2m, with Stratford-on-Avon also breaking the £6m mark (£6.15m).

CEO of Enness Global Mortgages, Islay Robinson, commented:

“With so much talk of the prime London market, you could be forgiven for forgetting that plenty of homes change hands for considerable sums outside of the capital. We’ve seen lockdown spur an uplift in buyer demand for bigger homes with more outdoor space and this is no different at the very top end, with high-end homebuyers also keen to upgrade the pandemic property potential. While the highest price of property means this high-end activity has been largely focussed within the south, the North West has no doubt cemented it’s spot as the prime property hotspot of the North.”

Table shows the top 15 highest transaction levels at £3m and above
LocationCount – transactionsMedian Sold Price
ST ALBANS5£3,830,000
CHESHIRE EAST5£3,386,200
NEW FOREST5£5,000,000
Data sourced from the Land Registry Price Paid records for primary property purchases completing between Mar 2020 and Feb 2021 (latest available data). Excludes properties listed by type as ‘other’.

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